In today's market where communication has reached a high level of immediacy and speed, are indispensable tools that work and drive and direct channel to end users, those looking to get in touch with the information as more efficient and meets your daily needs. This is why it is very important to keep in mind the various tools that will help us communicate effectively with potential customers, as well as serving as a guide to keep abreast of the communication processes and levels of feedback they generate a sale successful. Communication Tools
1. Website
Any company seeking an efficient and lasting relationship with customers, must find ways to use new technologies to create a direct and effective. To achieve this, the seller must focus on adding value to their services to the client, which is why a website is a great tool to create ties based on rapid and accurate.
Also, you should pay special attention to the usability of the portal, which should have the following basic features:
* Friendly and easy to understand
* Efficient and error-free technical
* user Memorability
* Interaction
efficient user * Satisfactory
One of the key investments for effective Web site is to ensure their presence within the network of networks, thus creating a positioning and identification for / with users. A clear example is the record of site under the domain. MX, which marks a close relationship with Mexico that goes along with the context of the consumer.
2. Social Networking
For most people no longer new everyday use of social networks which, although they are often seen as tools of leisure and entertainment, it is known that its strategic use is of great help to sales. It is clear that through a public profile on a major network, the key messages of the company can go straight to consumers without them having to come and look for yourself.
The key to a good strategic use of social networks is to identify clearly the area of \u200b\u200baudience it wants to reach, and share relevant content and make it as authentic as possible.
3. Pay per click ads.
Google AdWords is the method that uses google to advertise sponsored, enormous numbers of clients with web sites of all kinds and from all over the world. They are ads that show so relevant in search results the user (eg., if the user searched for "cars", right or above the indexed pages by PageRank display ads relating to "cars"). Google charges the advertiser for each click made on your ad. AdWords not only appears in the Google search engine, but also sponsored AdSense pages if the content of such websites related to your search.
AdWords is basically the heart of Google's revenue and is a dynamic method of advertising for the client because the cost to be "a mirror of cattle traffic on the web using Google. With the introduction
Adwords Google in 2000 renounced his initial policy remain a completely free form of advertising. Until then, the absence of advertising would be a sign of the independence of the results of a search, and a guarantee for the speed of loading pages in Google.
Google Adwords can be activated in the Google search pages, as well as in numerous web sites belonging to the Google advertising network. There are similar advertising programs operated by other search engines (eg Yahoo! Search Matketing).
4. OsCommerce and other shopping cart scripts
osCommerce (Open Source Commerce) is an electronic commerce application that allows you to create an online store to sell manageable. It's open source developer community and keeps it updated and with a host of add-ons that give so much versatility. There are other shopping cart solutions for Blogger, Wordpress and normal websites.
5. Paypal, DineroMail and other payment gateways.
DineroMail With Paypal you can, with a single account, accept major payment methods (credit cards, deposits, transfers, etc.).. We can offer deferred payment and have anti-fraud technology to protect your business.
Tools feedback Electronic Meters
As mentioned above, have a strategic Web page is helpful to achieve higher sales, however, it is also essential to know the different ways you can measure the effectiveness of the site and the behavior of hearing. For this, there are tools like Google Analytics or Certifica Metric and dozens of free solutions that not only measure the activity on your site, but the activity of feedback that exist in social networks like Facebook or Twitter. Automation
Web Parts This is not as complicated as it sounds, since it is basically a way to relate Internet site automatically and social networks in question, a social media strategy that can give you potential sales more quickly and efficiently. But what is the goal of automating? As simple as take advantage of every one of the spaces and channels to disseminate information about the products or services sold.
A pair of highly efficient automation tools are: * RSS
Graffiti: A helpful tool that lets you post to your Facebook channel any notes or information posted on the website based on RSS. WordTwit
* Plugin: A plug in your website that, through tweets from your Twitter account your official mark, automatically publishes the content that is updated within the portal. WordTwit Plugin saves time at the computer.
* Topsy: A tracker tweets basically what it does is generate a sample of how Twitter users re-publish some publication or tweet. At the same time, this application also generates a ranking of tweets and twitter users.
There are thousands of electronic tools to ensure successful sales, and although many of them may require a professional knowledge of technological issues, there are others that are simple to use, free and very helpful to know the market and interact with consumers and potential buyers. In essence, the basis for a successful sale lies in the creative use of such tools.
Source: Nic.mx with comments from my Google Alerts http://internetcafes.com.mx
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